Lou Mastria, recently chief privacy officer for Canoe Ventures, has been named new managing director of the Digital Advertising Alliance, a consortium of the US’ largest media and marketing associations,
He succeeds Peter Kosmala, who left DAA to become senior vice-president, government r elations, for The 4A’s, a DAA member association.
“Lou brings more than a decade of privacy experience in interactive media as well as experience in executive and association management to the DAA,” says Stuart Ingis, Counsel to the DAA. “As the DAA continues its mission to develop and implement responsible data use principles through its AdChoice icon program, we believe Lou’s hands on privacy experience and insights will help continue the positive forward momentum of this unique and lauded self-regulatory program.”
Prior to his tenure at Canoe, Mastria was chief privacy for Datalogix and vice- president, public affairs for the Direct Marketing Association. He started his career as a print journalist for the Hudson Reporter.
DAA members include the American Association of Advertising Agencies (4A’s), the Association of National Advertisers (ANA), the American Advertising Federation (AAF), the Direct Marketing Association (DMA), the Interactive Advertising Bureau (IAB) and the Network Advertising Initiative (NAI).