Gail Chiasson, North American Editor
Titan, New York, has entered into an exclusive out-of-home, digital and mobile sales and marketing agreement with Johnson Publishing Company.Founded in 1942, Johnson Publishing Company is the preeminent publisher of EBONY and JET magazines and owner of Fashion Fair Cosmetics, a global prestige cosmetic brand for people of color.
Titan’s major market transit advertising reach complements the power of JPC’s print strengths and both companies expect to benefit from this association. Titan and JPC believe that their partnership will have national reach and impact.
Titan is believed to be the largest vendor of transit out-of-home advertising in the U.S., with an array of diverse media that reaches city centers and the communities that surround them. Titan’s national, regional and local sales teams will continue to be the primary sales force for the company’s portfolio, but Titan believes the JPC sales team will bring in incremental advertisers who have never used out-of-home before. In addition, JPC will its new access to Titan media to build 360-degree solutions for its advertisers.
Titan holds the exclusive rights to sell advertising across the CTA and PACE in Chicago. According to the latest Scarborough research, 35.7% of CTA riders are African American, and CTA exterior bus media reaches 96.4% of the same community every month.
“Johnson Publishing Company is a great organization for us to be associated with,” says Don Allman, Titan president and CEO. “We are confident that its positioning of our media to African American businesses will help maximize revenue for the Transit Authorities we represent, and help these advertisers strengthen their brands and find new customers. There will be a strong Chicago emphasis but we are also excited about the benefits JPC’s national sales team will bring to us across the country.”
Desiree Rogers, CEO of Johnson Publishing, says, “ We are now able to offer our clients even more reach and impact, both on a local and a national scale. In addition to print, our clients can now take advantage of Titan’s out-of-home, digital out-of-home and mobile products.”