Sharing Secrets Of Creating Successful Content #dse2013

Gail Chiasson, North American Editor

Digital Signage Expo 2013 will present an all new ‘Content University’ Seminar Program and Hands-On Content Workshop designed specifically to help those who are now managing and operating digital signage systems or networks to develop successful content strategies and improve their content creation.

The Seminar Program, to be presented in Las Vegas February 27-28, 2013, is part of DSE’s eight-track Educational Conference and is designed for network operators and digital signage (DS) end-users responsible for programming their in-house systems.

Topics to be covered include:

  • The Importance of Developing a Content Strategy;
  • How to Identify and Plan for Content-Related Costs;
  • What Makes Content Effective;
  • Tips & Best Practices.

DSE’s Hands-On Content Workshop, a half-day program on February 26, 1:30 p.m. to 5 p.m., will feature ideas and inspiration from a faculty of well-known content creators, end-users and network operators who will focus instruction on content creation for Retail, Restaurants, Healthcare, Education and Corporate Communications.

Richard Lebovitz, educational director for Exponation LLC, which produces DSE, says, “Providing content that is compelling and relevant is an ongoing challenge for every type of digital signage operator. DSE’s Content University curriculum and Hands-On Content Workshop are designed to help attendees develop a realistic and successful strategy to create, source and manage messaging that is most relevant to their audiences.”

Celebrating its 10th anniversary in 2013, Digital Signage Expo, held at the Las Vegas Convention Center, Las Vegas, NV, USA, is the world’s largest and longest running conference and trade show exclusively dedicated to the digital signage, interactive technology and digital-out-of-home industries.

Registration for DSE’s Content University Seminar Program, Hands-On Content Workshop, or any of DSE 2013 educational conference seminars is now open. See here for information and to registrar.

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