Gail Chiasson, North American Editor
Sean Creamer, 48, has been named president and CEO at Arbitron, effective January 1, 2013. succeeding William Kerr, 71, who has announced his intention to retire from the positions at that time.
“Sean is a seasoned media and marketing executive with years of leadership experience at Arbitron,” says Philip Guarascio, chairman of Arbitron’s Board of Directors, in also thanking Kerr his many contributions to the company.
Kerr says, “An important priority throughout my three-year tenure as Arbitron CEO has been to build a strong team of senior executives. In his time as COO, as head of U.S Media Services and as CFO, Sean has consistently demonstrated he possesses the skills, temperament and vision necessary to lead Arbitron.”
Kerr will continue to serve on the Arbitron Board of Directors.
Creamer, who was appointed to the Arbitron Board of Directors in Aug./12, has been executive vice-president, COO, since Aug./11, responsible for Arbitron core businesses – ratings, qualitative, and software – and for the execution of the Company’s global cross-platform, digital, and mobile growth strategies.
He joined Arbitron in Sept./05 as executive vice-president, finance and planning. In November 2005, he was named Chief Financial Officer and maintained that responsibility through March 2011 and, on an interim basis, from May 2012 through August 2012. He also held the position as of June/10, Sean was named executive vice-president, U.S. Media Services, in June/10.
Prior to joining Arbitron, Sean was senior vice-president and CFO of Laureate Education Inc., then a NASDAQ-listed company.
Arbitron Inc. is an international media and marketing research firm serving the media: radio, television, cable and out-of-home; the mobile industry as well as advertising agencies and advertisers around the world. Arbitron’s businesses include: measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of U.S. consumers; providing mobile audience measurement and analytics in the United States, Europe, Asia and Australia, and developing application software used for analyzing media audience and marketing information data. The Company has developed the Portable People Meter (PPM) and the PPM 360, new technologies for media and marketing research.