Gail Chiasson, North American Editor
David Kepron, owner of Retail (r)Evolution LLC, Philadelphia, will be the luncheon keynote speaker at the full day conference put together by the Digital Place-based Advertising Association at #dse2013 26th February 2013.
Kepron, who will talk on ‘Brands, Brains and Buying – Creating “Chatter That Matters’ in an Age of Digital Distraction’ draws on more than 20 years of experience in the retail industry as an architect, artist, and educator.
He sees shopping environments as ‘the in between places’ that bring together customers and brands; satisfying needs, promoting aspirations and building connections to brands through fostering empathic relationships.
In today’s environment with digital signage, NFC, mobile payments, his talk should be one of the most interesting of the day.
The full day program, moderated by Susan Danaher, DPAA president, and Bob Martin has been designed to help marketers and agencies understand the place-based media opportunity and exactly how to play to win. This day-long program will be comprised of seven informative and thought-provoking sessions, from a state-of-the-industry keynote address to creative content that works.
For the opening keynote, attendees will get a double whammy with a joint presentation on ‘Who Buys Digital Place-based and Emerging Networks’ by Patti Foley, director, marketing communications and merchandising at Jack in the Box Inc., and Jill Nickerson, vice-president, director of out-of-home, Horizon Media.
After lunch, the afternoon gets off the a flying start with a panel on ‘SoLoMo Meets Digital Place-based: New Tools for Consumer Engagement’. The panelists will be Chris Beauchamp, CEO, Monster Media; Ian Dallimore, DOOH strategist, Lamar Advertising Co.; and Garrett Dodge, co-founder and CEO, Roqbot.
Another panel follows, on the topic ‘Digital Place-Based Marketplace Demand and Direction’. It has a big group of panelists, with Rocky Gunderson, principal, SierraRock; David Matera, CEO and co-founder, OOH Pitch Inc.; Rick Robinson, managing director, west coast, MacDonald Media; Jack Sullivan, senior vice-president, out-of-home activation director, Starcom USA; Daniel Wilkins, president, n2.
The day will sign off with a session on ‘Creative Campaigns’ with Anne Judge, principal, The Judge group; and moderator: Anne White, principal, HypeHouse Inc. (We’re not sure whether anyone else is also scheduled to speak at this session.)
There are varied rates for attendance at the full day event. They include: $495 before 2.1.13; $595 after 2.1.13; DPAA Members – $395 before 2.1.13; $475 after 2.1.13 (use code MEMDPAA); ANA & 4A ad agency/brand members – $99 before 2.1.13; $125 after 2.1.13 (use code 99DPAA).