Amscreen, surely now Europe’s largest digital media owner, this week announced the rollout of their screens in Switzerland with the installation of screens in 59 BP petrol forecourt sites across the country.
We are told that Amscreen will be working together with Swiss media partner The Goldbach Group who will be selling space on the network.
Alexander Duphorn, CEO Goldbach Media Switzerland said “We are very pleased to be partnering with Amscreen on Switzerland’s first forecourt digital screen network. Both Amscreen and Goldbach Media pride ourselves on being pioneers in these areas. For almost ten years, Goldbach Media has developed and shaped the Swiss DOOH sector – this partnership means we’re combining our own experience with Amscreen’s unrivalled expertise and technological know-how offering our clients unique insight and experience that will help deliver more effective campaigns across this national digital screen network.”
The arrival of the Amscreen network in Switzerland will see network reach increase to over 50 million adults every fortnight, with roll out also set to take place in neighbouring Austria later this year.