No OOH At #MWLive2013

Adrian J Cotterill, Editor-in-Chief

Back in September 2012 Marketing Week Live announced that it was to launch an ‘Out of Home Media’ Zone as part of its plans for this year’s event being held 26th – 27th June 2013 in the Grand Hall, Olympia, London.

logo MWLiveWe hadn’t heard much, if anything about it so wondered if it was recently if it was ever going to happen.

Well, the short is answer is NO – it is not going to take place.

The zone and accompanying Conference programme that was to be delivered in partnership with trade association, and industry promotional body, the Outdoor Media Centre didn’t have enough backers in term of exhibitors or partners we are told.

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