50% Of OOH To Be Digital By 2012

Jorge Garcia de Bustos

There are so many great ‘takeaways’ and headline figures in this presentation from Christian Vaglio-Giors, CEO of Neo Advertising that we don’t actually know where to begin.

Their take on ‘consolidation’ in the industry is fascinating, especially but not limited to China and hey! watch out for those TV companies.

We definitely encourage you to take 20 minutes and have a good read through…

A very special thanks to Neo Advertising for allowing us to publish this following their presentation on Monday 2nd February in Amsterdam at the ISE DOOH Business Conference, Ed

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