Here is Christoph Köller’s presentation ‘The Road To Successful DOOH Media’ from last week’s ISE DOOH Business conference.
The talk provided a short overview about key players in the Digital Out Of Home advertisement value chain and how it guided the structure of the conference.
Christoph Köller told us “Successful digital signage applications are driven by market and users needs, not only by technologies. Suppliers of digital signage technologies need therefore to understand the business rules of their clients´ markets”
He added “Operators of digital signage networks, location owners, media agencies and brands need solutions in order to create benefits for their own business” and this we believe may well be again the focus of the conference in 2010.
As far as we know the conference was the first of its kind in Europe and overall it was pretty successful. There were more than 120 attendees of which close to 100% would attend again. The conference was very highly rated by the delegates.