JCDecaux is to showcase 50 posters from 50 new designers across The Cromwell Road Digital Gateway portfolio of digital poster sites this weekend (27 and 28 April).
Using digital outdoor to its full potential, 50 separate creative executions will be showcased across the Cromwell Road digital portfolio. As a celebration of design and outdoor, each piece of creative will receive multiple screenings across the nine digital screens during the weekend showcase.
The showcase continues JCDecaux’s commitment to working with new and innovative design talent to encourage creativity and will run throughout the weekend to an estimated 350,000 people.
In partnership with Icograda, the International Council of Communication Design, and to celebrate World Communication Design Day, the world’s most promising design talent from countries including the UK, the USA, Canada, China, South Korea, Mexico, Germany and Russia will display their work on the iconic London Cromwell Road Digital Gateway portfolio.
The 50 design pieces will reflect this year’s 50th anniversary of Icograda and will demonstrate the flexibility of digital outdoor – 50 posters celebrating 50 years from every continent around the globe.
Under the theme of ‘1Love1Word’ new and original creative design work has been selected from some of the most cutting-edge designers across the world.
Spencer Berwin, managing director – sales for JCDecaux UK, said: “JCDecaux is committed to working with the very best creative design talent. We are delighted to be playing a key part in celebrating World Communication Design Day with 50 creatives from 50 designers from 5 continents across the globe.