Captivate Network, Chelmsford, Massachusetts-based digital media company for reaching on-the-go professionals across North America, has added a range of new select programming partners that greatly expand Captivate’s editorial content.
The Muse, GOOD, Greatist, Lonely Planet and Oyster.com are now among nearly 100 content providers that contribute to Captivate’s daily programming, distributed across 10,000 elevator displays found in more than 1,000 office buildings.
The focus of the new partners’ content is:
- The Muse – where inspired professionals come to find, get, and excel at their jobs;
- GOOD – a global community of, by, and for pragmatic idealists working towards individual and collective progress;
- Greatist – the trusted health & wellness resource for anyone looking to make healthier choices;
- Lonely Planet – inspiring travel through expert content and advice;
- Oyster.com – the hotel tell-all.
Captivate’s programming provides an engaging, workday information source that empowers the modern professional and delivers a valuable audience of engaged viewers for advertisers. The company’s editorial team works closely with its content partners to deliver timely and worthwhile programming to its audience of upscale professionals. Content is scheduled to provide the most relevant and actionable information throughout the workday – need-to-know business news in the morning; sports and traffic information in the afternoon; easy dinner recipes at the end of the day; new restaurant reviews for the weekends; and breaking news and weather updates throughout the day.
“Each month Captivate reaches nearly 5.6 million smart, busy, upscale professionals who are striving to ‘do it all’,” says Dan Levi, chief marketing officer at Captivate Network, “They depend on us to quickly bring them up to speed when they are on the go. Our audience is highly engaged with Captivate: 95% of the tenants in our buildings watch Captivate every day and 94% say they enjoy the experience. The addition of these fantastic new content partners brings greater depth and diversity to our programming, and are high-quality complements to the news-driven content we already offer from USA Today, Forbes, Business Insider and many more.”
Wirh professionals increasingly bringing more of their personal interests and activities into the office, Captivate has sought out programming partners that focus on and support this changing work experience. For example, 49% of Captivate viewers book travel at the office, making Captivate’s new partnerships with respected travel brands Lonely Planet and Oyster.com a timely and relevant addition to Captivate’s programming mix.
“Captivate’s audience of smart professionals who are passionate about their careers is exactly who The Muse is designed to reach,” says Kathryn Minshew, CEO, The Muse.
“Our mission to inspire and inform healthier choices has never been more important for professionals to talk about,” said Derek Flanzraich, CEO and founder at Greatist, “There’s no better way to fuel workplace conversations on topics that matter than with Captivate Network.”