i-design touts global goals after winning RBS contract

Adrian J Cotterill, Editor-in-Chief

Further to our story earlier this week about i-design’s (great) win with the bank RBS, they have been getting a lot of press and have now gallantly stated their global ambitions – shame they don’t start with us and answer our emails and phone calls, still …

Our ‘bots’, spiders and alerts tell us that most of their press is in Scotland, not that strange I guess for a company based in Fife…

I-Design touts global goals after winning RBS contract
Scotsman – United Kingdom
By Jane Bradley ADVERTISING technology company i-Design said it was looking
to target overseas markets as it unveiled its biggest ever contract, …

i-design wins RBS contract
Edinburgh Evening News – Edinburgh,Scotland,UK
SCOTTISH media company i-design has secured a contract with Edinburgh-based
financial giant Royal Bank of Scotland for its autoteller advertising
product. …

Some interesting editorial and comment as well in some of the papers…

Chief executive Ana Stewart, who founded the company in 1991, said: “We are very pleased – this is the biggest bank in the UK and our biggest contract to date”.

She dismissed fears of a customer backlash against on-screen advertising.

“The thing about our adverts is that they don’t elongate the transaction,” Stewart said. “The adverts are there instead of a picture of an egg timer or a message telling you the transaction is being processed.”

She added that many banks used the software for advertising their own products, or for informing customers about new features on the ATM.

A research note issued yesterday by Arbuthnot reiterated its “strong buy” recommendation on the company’s shares. The broker added that it believed i-design was on track to move into the black by 2009.

Stewart said: “We have made our first steps into Europe and the Middle East, where we feel our presence could ultimately be as large as in the UK.”

I hope Ana realises that she is in Europe already – Scotland as far as we are aware is still part of the United Kingdom and that of course is also part of Europe!!! Seriously though, they will need some help in Continental Europe as Retail Banking there (and the use of ATMs) is a bit different to the UK – ATM usage in Spain for example is as heavy as the UK but everywhere on the continent banks typically charge for using ATMs that don’t belong to that bank network.

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