Airpod has announced that from October 2013 it will begin installation of high-end digital portrait advertising screens across its shopping centre network to compliment its existing six-sheet paper network.
We were told that the management team at Airpod have been carefully monitoring the advertising market for digital OOH, and in line with the recent upturn in the UK economy, believe this is the right time to implement a digital offering.
To help boost sales across its network, and to provide an even better service to specialists, Airpod will partner with Boomerang Media as its national sales agent.
Paul Inman Managing Director Airpod told us “Over the past few months we’ve seen an increase of sales from national advertisers on digital networks and we are delighted that we will now be implementing our own digital network to complement our existing panels. Our offering has been well received by our centres and we look forward to entering into the world of digital with our new partners at Boomerang.”
Boomerang’s Garfield Smith said “The addition of Airpod’s excellent estate to our existing mall offering means that from now we can offer advertisers a genuine alternative national media network with an audience footfall of circa 17 million every 2 weeks. We are very pleased to represent Airpod’s Mall estate of both paper and digital and we look forward to a long and mutually beneficial alliance.”
No doubt, the addition of the Airpod estate to Boomerang’s existing Mall network will provide advertisers with a significant national alternative to existing providers.
The Boomerang offering will be a mixture of paper and digital and is available immediately.