Industry nice guy, Paul Flanigan was named on Friday as the new Executive Director of the Digital Screenmedia Association.
Regular readers will likely know our opinion of the DSA and our general belief (it’s sort of obvious) that there is no room in our industry for two supposed ‘industry’ associations – see our post ‘DSA vs DSF (We Only Need One)‘.
Whilst Paul now has a salary, after (even he would admit) a bit of a torrid time in the job market after leaving Best Buy, this is actually the time for him to properly work himself out of a job!
If Paul is brave enough†, here’s what needs to be done…
- Job #1. It’s olive branch time to the DSF. Start negotiations and find a way to merge the DSF and the DSA.
- Job #2. See Job #1. Forget CETW for the time being, don’t bother at the moment with webinars, blog posts, PR, education initiatives, new member recruitment, trolls etc. – they are, or will be, a complete waste of time or a sideline to the main event. Be the man to negotiate the merger of the DSA and DSF and you go down in history.
This is your chance Paul, this is your time to shine! Get on with it now and let’s have at least a memorandum of understanding by the time of #dse2014 in Feb 2014.
† Oh! and by the way this is also the time for members of both ‘associations’ to collectively bang their boards’ heads together and get this sorted once and for all. It’s not just Paul who will need to work at this, we are looking at you Mighty Phil Cohen, Ken Goldberg, Boomer and the rest of the DSF Board.