Established in Italy in 1999, Fabbro, a multi-service company with three divisions: Catering, Vending machines, and Cleaning and Sanitizing, recently decided to use digital signage in its coffee shops and bars for digital menu boards and for advertising.
Digisoft Multimedia is responsible for the installation and management of Fabbro’s digital signage.
Twelve Spunto Coffee Shops have ONELAN Net top box players installed to drive 42” screens.
Digital signage is also installed in seven of its H24 bars, with vandal resistant 32” touch screens in landscape mode, and on 30 automatic vending machines with 17” open-frame touch screens.
Four Spicco restaurants also have digital menu boards installed. In addition to the menus, ingredient information is also being displayed to comply with regulations. Food and drink special promotions are also being shown, as well as third-party advertising.
There are four different master layouts: one for the H24 bars, one for the vending machines and two for the coffee shops (a single screen version and a two screen version).
An instruction manual has been generated to ensure the coffee shop advertising content provided by the creative agencies of Fabbro’s vending suppliers is correct (suppliers are customers of Fabbro’s advertising service). Fabbro has no fixed policy or schedule for the frequency of content change. And Digisoft Multimedia has trained Fabbro how to manage the creation and the publishing of content channels.