HCSC Latest Healthcare Insurer to Partner with SoloHealth
Gail Chiasson, North American Editor
Health Care Service Corporation, believed to be the largest customer-owned health insurance company, is the latest healthcare organization to partner with SoloHealth in an effort to help promote its offerings to consumers in three of the states where it operates.
The partnership gives HCSC unique access to SoloHealth’s network of health and wellness consumer kiosks to conduct brand advertising and targeted new-member acquisition campaigns. As of Oct. 1, the Affordable Care Act’s new online Health Insurance Marketplace opened allowing consumers to search, compare and purchase healthcare insurance, marking a change in what was traditionally a B2B marketing business.
The news comes on the heels of several healthcare partnership announcements for SoloHealth, including recent deals with the Department of Health & Human Services, eHealth and Blue Cross Blue Shield of Georgia. Executives expect to announce additional partnerships this fall.
HCSC branding and customized marketing messaging will roll out across SoloHealth Stations in selected retail locations across HCSC’s footprint in Illinois, Oklahoma and Texas. Marketing and advertising content will include customized banner, video, interactive and digital signage. HCSC will also have custom-developed technology and supporting content to generate highly targeted, permission-based acquisition leads.
The SoloHealth Station is located in more than 3,300 retail locations nationwide and averages more than 130,000 consumers per day, each spending approximately 4.5 minutes per session. To date, the Stations have garnered more than 35 million consumer engagements. An FDA-cleared, HIPAA compliant and patented technology, the kiosk provides consumers with a digital, self-service experience that includes free health and wellness services, biometric screenings, health risk assessments and information.