Ströer Group Spurs On Digitalization
Adrian J Cotterill, Editor-in-Chief
Ströer is currently testing two new digital outdoor advertising initiatives, the first is Outdoor TV launched in Turkey and the second is an Infoscreen network in Warsaw underground stations.
‘Outdoor TV’ recently launched in Turkey’s capital Ankara now has 30 screens on busy thoroughfares and in underground stations.
In Warsaw, Poland, 23 x Ströer Infoscreens are available in six underground stations and in a few months time, Ströer will expand the network with 11 additional screens in five more stations.
Udo Müller, Board Chairman of Ströer Out-of-Home Media AG told us “Our pilot projects are a big step towards the digitalization of our media. The most important benefits for our customers include short lead times, more options for campaigns with multiple motifs and individual advertising updates depending on the time of day or the region.”
For all of these projects Ströer used the skills and competence of its subsidiary, Ströer Infoscreen – Ströer Infoscreen itself of course has more than 240 digital screens in underground and elevated train stations, mainline railway stations and airports (and is present in 19 cities across Germany) – easily the market leader in Germany in electronic poster advertising!!