More On Toshiba’s Ellumina Omnichannel Push

Adrian J Cotterill, Editor-in-Chief

Further to our story ‘Toshiba Launches Ellumina Digital Signage Brand‘, we’d add…

  • We note that two weeks ago on 15 November 2013, Toshiba America Business Solutions applied for a trademark ‘E ELLUMINA OMNICHANNEL
  • Trademark Goods & Services are described as ‘Software for use in connection with digital signage; software which allows interactive use of digital signage; touch software; digital signage hardware’
  • Trademark logo description is ‘The mark consists of a lowercase “E” inside a shaded circle with a curved line below the shaded circle and the wording ELLUMINA to the write of the “E” inside the circle and the wording OMNICHANNEL underneath the term ELLUMINA”
  • Toshiba America Business Solutions don’t own the twitter account @Ellumina
  • No news yet on whether this has anything to do with Stu and Shifti, see our September 2013 story ‘ComQi Sniffing Around Toshiba?

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