JCDecaux Wins Boston Airport Ad Concession
Gail Chiasson, North American Editor
JCDecaux SA has been awarded an eight-year concession, beginning starting Jan. 1/14, to provide interior and exterior advertising and sponsorship services at Boston Logan International Airport.
The new advertising program will feature an array of digital products including a network of digital displays, high definition video walls, and interactive directories in the baggage claim and concourse areas.
With almost 30 million annual passengers, Logan is the 19th busiest U.S. airport, serving 76 domestic destinations nonstop and 36 international cities such as Tokyo, London, Frankfurt and Paris. It is also the main port of entry to the Boston DMA, the seventh largest DMA in the U.S., where JCDecaux has been successfully operating the street furniture concession contract since 2001.
Jean-Francois Decaux, chairman of the Bxecutive Board and co-CEO of JCDecaux, says, “Boston Logan International Airport is a natural addition to our portfolio of major airports along the important Northeast corridor. We can now deliver the same quality programs to our advertising clients from Washington D.C. to Baltimore, New York and Boston, giving them a unique access to business and government decision makers with a brand new, state-of-the-art advertising program”.