NIVEA Launches Cellular Brand In The UK
Global skincare brand NIVEA has launched its latest anti-age innovation, NIVEA Cellular, with a high impact outdoor media campaign planned and bought by MEC via Kinetic and Limited Space.
The innovative campaign features a media first for NIVEA with a bespoke branded ceiling panel installed at the Birmingham Bullring (shown above) along with other outdoor media activity taking place at 18 key malls across the UK, including Westfield London.
Locations were selected based on high footfall, spread across the country and proximity to Boots stores (which plays a key part in supporting in-store promotions). NIVEA-branded creative will also run across large scale and Panoramic banners, Adlifts and Limited Space’s network of digital interactive screens – although the centrepiece of the outdoor activity is very much the bespoke suspension installed at the Bullring in Birmingham.