ABC-Branded Cities Partnership Times Square Digital Network

Gail Chiasson, North American Editor

Following our article earlier this week regarding Superior Digital Displays, LLC’s ‘first multi-location synchronized network in Times Square’, we had a nice note from Gerald Griffin, senior vice-president, ABC Regional Sports and Entertainment Sales, telling us that, following ABC’s strategic alliance with Branded Cities Network, the first digital network in Times Square was created.

To date, he says, the ABC-Branded Cities Alliance Network features nine LED screens covering nearly 51,000 sq. ft. in the North, South and Bow Tie areas of Times Square.

“We are actively selling the network and have successfully leveraged it with our clients during this past New Years’ Eve and the upcoming Super Bowl Boulevard,” says Griffin.

Good to hear – but wish we’d been told about it when it was launched!

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