Float4, NBA Digital Collaborate At NBA All-Star Event Jam Session

Gail Chiasson, North American Editor

Float4, Montreal-based experience design and interactive technology studio, is collaborating with NBA Digital for the 2014 Jam Session during the NBA All-Star event in New Orleans, Louisiana.

Over the past three months, Float4 has worked closely with NBA Digital to design and produce a series of large scale digital installations that will promote the NBA’s digital products within the 5600 square foot booth at the NBA All-Star Jam Session.

The first activation, a 70′ large scale immersive screen, will be used to display more than 100 video segments. The customized content will create a compelling visual piece within the space, and will serve as a dynamic visual backdrop for live television recordings.

The second installation is an interactive sphere that will allow users to view real-time data generated by tweets from all around the world, reflecting the global enthusiasm generated by the event.

The third execution is a 400 sq.ft. interactive LED screen which integrates social media content from Twitter and Instagram to create content scenarios with which the audience will physically interact.

“Our biggest challenge is to simultaneously promote a range of NBA’s digital products, from social products to game statistics, while ensuring to create uniformity in design and excitement around the promotional space,” says Alexandre Simionescu, managing partner at Float4. “This achievement will demonstrate once again Float4’s expertise in the field of new interactive technologies oriented for events.”

The NBA All-Star Jam Session, one of the week’s most popular attractions of the NBA All-Star Event and the world’s largest interactive basketball theme park, will be held at The Ernest N. Morial Convention Center, in New Orleans, Louisiana, from February 13-to-16, 2014.

NBA Digital is the NBA’s extensive cross platform portfolio of digital assets jointly managed by the NBA and Turner Sports.

Float4 is a creative multimedia studio focused on designing and producing unique and memorable “interactive experiences”. Through its continuous R&D, Float4 combines its creative and artistic resources with cutting edge technology, allowing its clients to physically and emotionally engage their audience. Float4 provides customized turnkey solutions for its clients, from concept development and content production to on-site installation. Its projects cover various fields, such as architecture and interior design, branding and advertising, corporate, and events.

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