NCM Media Networks, the largest national cinema network in the U.S., is partnering with Twitter Amplify to develop a new branded entertainment series that will bring the most exciting movie conversations, Tweets and Vines to the big screen.
Powered by Twitter, the new one-minute weekly show will feature quick moving segments, taking a fun look at the top trending movie and entertainment content on Twitter and Vine.
Going beyond the typical red carpet and gossip coverage, the series will be the first interactive on-screen program that invites moviegoers to join the conversation and help shape the content of the show. Through hashtags, fans will be able to share their thoughts on movies and may even see their own Tweets and Vines up on the silver screen alongside some of the biggest names in Hollywood.
Expected to launch in mid-2014, the show will be seen in movie theaters nationwide in NCM’s FirstLook pre-show program, and distributed via NCM Digital and through Twitter’s Amplify program, the social broadcast network service’s innovative video promotion tool.
NCM is Twitter Amplify’s current exclusive cinema partner, and both industry leaders are planning to engage brands in discussions around integration and sponsorship of the series.
“We’re looking for an innovative brand that wants to become part of the movie experience in a valuable way by joining in, and even leading, the social media conversation,” says Cliff Marks, president of sales and marketing with NCM Media Networks. “Twitter has become an amazing barometer of movie trends, and this new show will take theater audiences beyond the red-carpet for an original look inside the world of movies.”
“We are always looking for new ways to bring great and useful content to users with our partners,” says Glenn Brown, senior director of Twitter Amplify. “Movie audiences are naturally social, and this partnership allows Twitter to work together with NCM Media Networks to help brands reach moviegoers in a unique and creative fashion.”