Time Out Australia and Inlink have entered into a partnership that will see Time Out content powering a new ‘Play’ channel across Inlink’s network of over 2,000 digital displays in offices, car parks, cafes and fitness centres across the nation’s metro centres from 1 April 2014.
CEO of Time Out Australia, Michael Rodrigues, explained “This new deal with Inlink is a fantastic opportunity for us to show that we can provide quality content outside of our traditional magazine and web formats. It also provides a new avenue for both Inlink and Time Out to provide our clients with a cross-channel solution for content campaigns.”
The partnership will give Time Out Australia access to an audience of over 1.2 million professionals, while Inlink will receive unique content in the form of restaurant and bar reviews, as well as what’s on listings that will increase audience engagement in their captive environments.
Oliver Roydhouse, managing director of Inlink told us “Our national audience depend on our screens for news and information throughout their day, and Time Out will now help us to inspire new experiences in our audience’s city lifestyles, giving them access to great new content and giving our advertising clients new engagement opportunities.”