Titan, the leader in People in Transit advertising, has hired Margit Kittridge, the former Executive Director of Marketing and Digital Business Development at The Wall Street Journal Office Network, to lead its digital division.
In a new position for Titan – Vice President, Head of Digital -Kittridge will be tasked with overseeing the ad firm’s digital network as well as leading its growth.
Titan has over 2,000 digital screens across its Transit Authority and Airport assets, including 115 Digital Urban Panels currently being installed above Chicago Transit Authority subway entrances within the city’s central loop. In addition, Titan also markets United Airlines’ vast digital network in the U.S. Digital expansion and innovation is one of Titan’s key areas of focus as it continues to grow and outperform the market. As the company’s digital network expands, so does its desire to deliver innovative ways for advertisers to use and buy its media.
“Margit is one of the most innovative thinkers in the Digital Place-Based and OOH space and we’re delighted she’s joining us in this newly created role,” said Dave Etherington, Titan’s EVP of Marketing and Mobile. “Margit has a thorough understanding of where the industry is today, as well as a vision for the future and the strategies and tools we need to implement to get us there. Her planning, buying and selling experience will help us create relevant and smart digital platforms for advertisers.”
In addition to enhancing Titan’s digital sales and marketing efforts, Kittridge will also establish new trading platforms and network partnerships, advise on business development and lead new software integrations. “