Marwell Zoo’s Interactive Wayfinding

Gail Chiasson, North American Editor

Marwell Zoo, (formerly Marwell Zoological Park), a 140-acre zoo and registered charity situated at Hampshire, UK. – home over 170 exotic and endangered species from ants to snow leopards – was recently looking an interactive way to engage with its visitors.

Onelan zooWith a wide variety of different zones and visitor attractions, the zoo has a large volume of information it wanted to be able to communicate to visitors daily to enable them to get the best out of their visit. Printed material alone was too limiting for its requirements.

Eclipse Digital, ONELAN’s reseller, installed an outdoor interactive wayfinding solution using a ONELAN Net-Top-Box 660 and ONELAN’s CMS 100. Eclipse Digital created an interactive map so that visitors can locate different areas of the park and also touch the animal sections to discover key information about them. There is other information on the signage including forthcoming events, membership information and details of restaurants, shops, and more.

The content is updated by Marwell Zoo’s inhouse marketing and events team enabling them to communicate important information effectively.

“Eclipse Digital has brought a whole new dimension to how we communicate with and provide information for our visitors,” says Becky Glenister, event manager, Marwell Zoo. “The digital map needed to be easy for all age groups to use, aesthetically pleasing, informative, interactive and easy for us to update.

“We currently have two units situated at the front and back of our zo,o with a long term plan to install more screens in our 140 acre site. From the start, the whole process has been smooth and uncomplicated and we have Eclipse Digital to thank for their highly organised professional installation and ongoing technical support.”

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