Unlike in life (H2G2 = 42), I have always stated that the magic number for Digital OOH in the UK is 118,817 !!!
That’s the number of traditional 4 Sheets, 6 Sheets, 16 Sheets, 48 Sheets, 64 Sheets and 96 Sheets in the UK as published by Postar back in November 2006 (when we launched the first issue of DOOHAN actually).
Now, less than 1 year later we can proudly announce (AND should be shouting from the rooftops) that the number of UK Digital Screens that take 3rd party advertising is 121,841
July DOOHAN which I finished compiling late yesterday and is now available electronically shows: –
Monthly Footfall 349,454,784
Everything is up on the previous month except for the Monthly Footfall (previously 357,991,500) – you can blame McDonalds for that!
4 Sheets 6 Sheets 16 Sheets 48 Sheets 64 Sheets 96 Sheets
Data source: Postar, Issue 103 – November 2006