Author Archive

Rethinking Digital Out-Of-Home And Mobile Marketing

Tuesday, April 9th, 2013

Bing Kimpo

Much has been made of the upending of media as we used to know it. Two views have personally piqued my interest: the multi-screen scenario that is often discussed vis-à-vis the interplay between TV, PCs, tablets and mobile phones; and the Paid-Owned-Earned (POE) perspective often spoken of, in relation to digital media. While the media industry and its thought leaders have been spot on […]

Digital Out-Of-Home Media 3rd Philippine Forum

Saturday, October 6th, 2012

Bing Kimpo

The 3rd Philippine Forum on Digital Out-Of-Home Media will be convened at The Jaguar Lifestyle Centre / Land Rover Activity Centre, 32nd and 4th Crescent Park West, Bonifacio Global City, Taguig City on Friday, October 12, 2012, 9:00 a.m. to 2:30 p.m. Speakers include; Lloyd Tronco, Executive Director, Philippine Center for Out Of Home Media […]

#digitalsignageasia A Marked Improvement Says @bingkimpo

Monday, April 30th, 2012

Bing Kimpo

Digital Signage World Asia 2012 was, by far, a much better follow-up to its initial staging in 2010. From both the standpoint of conference participation and substance, it was clearly a marked improvement and more stakeholders were present (allowing more exhaustive discussions). In fact, the biggest surprises came from the appearance not of Digital Signage […]

#digitalsignageasia Facial Recognition OTS Shown By @121view

Wednesday, April 25th, 2012

Bing Kimpo

121 View, who Adrian tells me have been very quiet in Europe and North America these past 18 months or so, showed this here at #digitalsignageasia… It’s simple enough but got attendees interested. A digital signage solution including Facial Recognition-based OTS Counter.

First Look At #digitalsignageasia 2012

Wednesday, April 25th, 2012

Bing Kimpo

Digital Signage World Asia 2012 seems much smaller now than its last staging almost 2 years ago. Exhibition-wise at least it seems that the global heavy-hitters have shied away, leaving their integrators to press the flesh – HP, Microsoft were there by proxy and it looked like only Intel was inside – literally. Still, there […]