DailyDOOH

Jejemon is a pop culture phenomenon in the Philippines. Yesterday Techie.com.ph reported as their ‘image of the day‘ this (supposed) Jejemon-hacked MRT turnstile! (the city’s subway system) …

Best part about this situation is the leading news channel GMA retweeted, made a facebook post and promptly reported on this image on air without taking the [...]

Since January 2010, I’ve been working with Out There Media, a leading mobile ad agency that is taking Asia by storm.  This trailblazing company brings with it some innovative, proven strategies where ads not only build awareness -but also create long-term engagements between customers and brands. This mode of dialogue driven advertising allows it, over [...]

Data feeds that are visualized in ‘ticker’ format are actually the vestigial organs of today’s digital signage messaging hierarchies. Like the human appendix; at one point the ticker had a function, but over time the ticker’s overall usefulness has become redundant to more sophisticated and efficient ways of displaying information.
In the Jurassic age of place [...]

Big, big news in today’s Parallel Worlds post! Show+Tell and CEMUSA have finally, formally announced their “stealth” project that could arguably be one of the worst kept secrets in the industry. I can’t tell you how long I’ve been waiting to spill the beans on this story!
In 2009, CEMUSA selected Show+Tell as the exclusive technical [...]

Last week, I attended Singapore’s CommunicAsia 2010- A monster of an event, it was combination of three huge expos; CommunicAsia, BroadcastAsia and EnterpriseITAsia. To give you an idea of the scale of the conference; I would estimate it to be about 25-30% larger than NAB in Las Vegas.
From an attendee’s perspective, the conference had a [...]

On June 8th, 2010,  I had the great honor and opportunity to be one of the speakers at the “Personalization of Mass Media” Conference, held at the super swank Shangri-la Hotel -Makati, Philippines.
The conference was well attended by approximately 250+ invited VIP guests, which just so happened to be the agency’s top clients and [...]

This week’s Parallel Worlds bring us big news that Asia’s digital out of home industry has reached a significant milestone. It’s been confirmed that the establishment of a multiple country, regional association to help advocate, evangelize and educate on placed based media is soon to be officially announced. The official name is still a well [...]

There’s an exciting mindshift at work in Asia. Regardless of what country you go to these days, digital agencies are preaching a new mantra of “change” that challenges the “old-guard” of traditional media (a.k.a Tri-Media- TV, Radio, Print) – albeit self-serving, these agencies are evangelizing that the ‘new’ Tri-media is now [...]

This week’s Parallel Worlds post comes to you from the Philippines – a place that is arguably Asia’s largest English speaking AND westernized country. It’s summer time here in Manila, which means that on a cool day the temperature bottoms out at about 35 degrees Celsius (that’s 95 F. for the folks that didn’t adopt [...]

This week’s post comes to you from Malaysia, where we highlight a company that holds the title of this country’s biggest Transit TV network.
Asia Media is the most advanced Transit DOOH network I have seen during this tour of duty in Asia. It is an impressive network of over 3000 screens that are strategically installed [...]