DailyDOOH

I’ll be providing real-time posts on tumblr and twitter from the Mobile Marketer’s ‘Mobile First 2012 Strategy Conference‘ today… Follow me on twitter: @manolo_almagro or on my tumblr: http://reimagine.tumblr.com/

Sadly, my attempts to live tweet/post from #CES this week were severely hampered with limited access to fast internet on my lame T-mobile 4G hotspot, not to mention finding a good mobile signal in some of the exhibit hall zones was an epic fail. Good news is: I’m back from Vegas and uploading all of [...]

This week we highlight three very different engagement technologies that provide ways for mobile shoppers to use their devices to move from off-line to on-line properties. Getting people to engage with your brand in-store continues to be the toughest part of a campaign. Lately however, getting people to use their mobile devices as part of [...]

Greetings readers of the DailyDOOH. My new format for weekly posts will be based on ‘the power of three’  or ‘three is a magic number’ data chunking principals. Today I start with CyberMonday Kicks Ass, GoogleMaps Moves Indoors, and QR Code shopping for the holidays. Why three? Well because people comprehend information better in chunks [...]

It’s been a very busy few weeks for the DSA. Bob Michaels and yours truly kicked off a short – two city tour of DOOH conferences, all in the span of 3 days. 13-14 July, Singapore – Palmes Asia/Digital Display Tech Conference at the Marina Bay Sands Conference Center. The DSA sponsored a 1 day [...]

‘Internet Privacy Concerns Prompt Advertisers to Increase DOOH Ad Spend‘ wrote Jason M. Kates over on the usually quite good Digital Signage Expo site a week or so ago. This post should raise a few eyebrows. The Chairman, CEO and founder of rVue reports a surprising trend; it seems (he writes) that advertisers are turning [...]

The “Marketing Funnel” has been the mainstay for mapping consumer behavior and where brand’s should focus the majority of their media spend. We as an industry created a mashup version of the Funnel + the Customer Journey – to rationalize where digital OOH fits in the path to purchase. “The right message, at the right [...]

Now that 2011 is here and we have said goodbye to 2010 – we mark this benchmark in time with a long, hard look at the past decade through the lens of our industry to answer the question “have we- as an industry, learned anything in the past 10 years?” Here’s a brief synopsis of [...]

The Folks at Terrapin did an admirable job at pulling together the first Digital Signage World Asia in Singapore this week. From my perspective, the show had a decent attendance of 100+ considering its tiny footprint, (in comparison to DSE in Vegas) in fact it was very reminiscent of the early days of the DSE conferences. It [...]

The organizers for Digital Signage World Asia 2010 (to be held in Singapore 9th – 10th November) have been working overtime these past few months. The event’s speaker roster is shaping up very, very nicely. The conference offers a balanced mix of regional big media agencies like StarcomMediavest and ZenithOptimedia, some specialty digital agencies like [...]