DailyDOOH

Posting live from New York City today, at the M-Commerce Summit 2012. Zappos keynote highlights tablet app has always been the priority; iPhone and android were released after. Customers prefer a richer experience over the small mobile screen when shopping.  The iPad users have the biggest shopping basket and order value, followed by the iPhone and [...]

IDSD is San Diego’s leading one-day digital conference, featuring industry thought leaders from Amazon, comScore, Living Social, Pandora, R/GA, SEOmoz, Starz Entertainment, Google, Twitter and more! I know that Adrian was asked to participate but I understand that he had to decline as he will still be in Tokyo on the day it takes place, [...]

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I’ll be providing real-time posts on tumblr and twitter from the Mobile Marketer’s ‘Mobile First 2012 Strategy Conference‘ today… Follow me on twitter: @manolo_almagro or on my tumblr: http://reimagine.tumblr.com/

Sadly, my attempts to live tweet/post from #CES this week were severely hampered with limited access to fast internet on my lame T-mobile 4G hotspot, not to mention finding a good mobile signal in some of the exhibit hall zones was an epic fail. Good news is: I’m back from Vegas and uploading all of [...]

This week we highlight three very different engagement technologies that provide ways for mobile shoppers to use their devices to move from off-line to on-line properties. Getting people to engage with your brand in-store continues to be the toughest part of a campaign. Lately however, getting people to use their mobile devices as part of [...]

Greetings readers of the DailyDOOH. My new format for weekly posts will be based on ‘the power of three’  or ‘three is a magic number’ data chunking principals. Today I start with CyberMonday Kicks Ass, GoogleMaps Moves Indoors, and QR Code shopping for the holidays. Why three? Well because people comprehend information better in chunks [...]

It’s been a very busy few weeks for the DSA. Bob Michaels and yours truly kicked off a short – two city tour of DOOH conferences, all in the span of 3 days. 13-14 July, Singapore – Palmes Asia/Digital Display Tech Conference at the Marina Bay Sands Conference Center. The DSA sponsored a 1 day [...]

‘Internet Privacy Concerns Prompt Advertisers to Increase DOOH Ad Spend‘ wrote Jason M. Kates over on the usually quite good Digital Signage Expo site a week or so ago. This post should raise a few eyebrows. The Chairman, CEO and founder of rVue reports a surprising trend; it seems (he writes) that advertisers are turning [...]

The “Marketing Funnel” has been the mainstay for mapping consumer behavior and where brand’s should focus the majority of their media spend. We as an industry created a mashup version of the Funnel + the Customer Journey – to rationalize where digital OOH fits in the path to purchase. “The right message, at the right [...]