Tesco tried to keep a lid on it but when we broke the news late on Friday that Tesco Screens (aka Tesco TV) would be no more (a digital network) there was genuine shock in the industry. It was breaking news to almost all the other networks, a couple of media buyers and most of […]
Archive for February, 2009
When Tesco TV launched with much excitement and coverage five years ago, many people, including Tesco, believed that screens above the aisles in the busiest supermarkets in the UK would be a must-have for advertisers keen to promote their brands, and therefore were bound to attract large advertising budgets. After all, the numbers are very […]
The once ground breaking TESCO SCREENS (aka TESCO TV) is to close. This is pretty earth shattering news for retail grocery.
Mike Hyatt, the former head of the Walmart Smart network initiative was, we are told, laid off by Wal-Mart in recent weeks at the approximate time that Walmart laid off 800 people. Mike is an all round good guy and was a driving force for digital signage and digital marketing at retail. Ge is sure […]
And so DSE draws to a close for another year. It certainly wasn’t a disappointment – it was very well organised, all of the exhibitors we spoke to seemed to be happy and it has survived the ‘recession period’ well and should be well placed to come out fighting in 2010. There are a couple […]
This month in the “CEO Spotlight”, we welcome Ana Stewart, Chief Executive Officer of i-Design Group Ltd. in Edinburgh. You got your start in the business while still a student through an opportunity to do graphic design and improvements for the self-service kiosks of National Cash Registers. If this opportunity hadn’t presented itself, what do […]
LocaModa of course provides a software platform for interacting with digital signage networks via mobile phone. At DSE they were demonstrating how easy it was to take various forms of UGC and display up on screens. The DailyDOOH Twitter feed was prominently displayed and used and seemed to provide an endless form of entertainment.
I wrote yesterday that if anyone showed up at DSE this year it would be a ‘success’ – that is why we are forever in trouble BUT the truth is that the DSE show is a success. This comes against long odds both in terms of the state of the US economy, the state of […]
IndoorDIRECT just announced that it has secured a funding package that could reach USD 22.5 million which wil be used to complete the rollout of its in-store entertainment network in 1,000 quick-service and fast-casual restaurants (up from its current base of 430 locations). Challenger Capital Group LTD and Haynes & Boone LLP assisted in the […]
182 exhibitors we believe, up from 150 last year. Show is busy. Wednesday morning there was a discernible crowd in the venue halls, that tailed off the middle of the afternoon (as you may expect) bu there was still a buzz on the stands. The organisers we think said about 3,600 folks were expected (if […]