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Outdoor Exposure Acquired By @PattisonOutdoor

Sunday, April 7th, 2024

Tristan Cotterill

PATTISON Outdoor Advertising has acquired Outdoor Exposure, a prominent outdoor advertising company in Northern Ontario. We are told that this strategic move bolsters PATTISON’s outdoor inventory, strengthening its presence in key areas of Northern Ontario including North Bay and Sudbury. The acquisition will see 79 outdoor faces added to PATTISON’s Ontario inventory, in both static […]

Yvette Meijer Joins @WildstoneUK

Friday, April 5th, 2024

Adrian J Cotterill, Editor-in-Chief

Yvette Meijer has joined Wildstone as European Operations Director to drive the company’s next stage of European digitisation and growth. Yvette joins Wildstone with over 35 years’ of operations, procurement and management experience across the telco industry, having previously worked for Ericsson, Nokia, Colt Technology Services and most recently Cellnex Netherlands. At Cellnex, she served […]

DeepIntent Partners w/ @PlaceExchange

Tuesday, April 2nd, 2024

Adrian J Cotterill, Editor-in-Chief

Place Exchange, the leading SSP for programmatic DOOH media, has integrated with DeepIntent, the Health DSP, to offer its pharmaceutical advertisers the ability to access digital out-of-home inventory. Through Place Exchange, DeepIntent’s customers now gain access to the largest pool of premium DOOH available, including inventory across all major venues and formats, such as point-of-care […]

oOh!media Australia’s Largest Street Furniture Contract

Friday, March 8th, 2024

Tristan Cotterill

oOh!media has extended its 17-year partnership with Victoria’s Department of Transport and Planning, securing a major long-term renewal of Australia’s largest single street furniture contract that stretches across metropolitan Melbourne. As part of the renewed agreement, oOh! will continue to manage advertising services, cleaning, maintenance, construction and installation of the approximately 5,000 bus shelters located […]

Dublin Based Micromedia
Partners w/ @WildstoneUK

Monday, February 19th, 2024

Adrian J Cotterill, Editor-in-Chief

Wildstone have taken a significant step in the Irish market with the digitisation of two keys sites in Dublin. Located on the highly prominent arterial routes of Donnybrook Road and Killeen Road, these landmark locations mark Wildstone’s first two digital developments in Ireland. Known for their outstanding visibility and heavy traffic flow, these standout locations […]

The Elevating Voices Grant @PattisonOutdoor Program

Thursday, February 15th, 2024

Tristan Cotterill

PATTISON Outdoor’s Diversity and Inclusion Committee has issued a call for submissions from not-for-profit organizations for a second year of the Elevating Voices Grant program after a successful launch in 2023. With the same mission of assisting not-for-profit organizations working with marginalized groups, PATTISON’s DEI Committee is looking forward to another year of amplifying diverse […]

(Canadian) OOH Day 2024, October 3

Thursday, February 15th, 2024

Tristan Cotterill

Save the date as the AdClub of Toronto are holding their OOH Day 2024 on Thursday October 3, at The Carlu, Toronto.

Who Is ‘ARTIE’ The Octopus And Why Is He In Vegas?

Thursday, February 8th, 2024

Guest Contributor, Josh Cohen

In an unexpected turn of events, the city of Las Vegas finds itself swept up in a wave of excitement and bewilderment as reports flood in about the peculiar sightings of this gargantuan cephalopod, back on the Las Vegas Strip. This mysterious, 3D-anamorphic creature, dubbed ‘Artie the Octopus’ by intrigued locals, has been breaking through […]

Stagwell Returns to Cannes w/ Sport Beach

Tuesday, February 6th, 2024

Adrian J Cotterill, Editor-in-Chief

Stagwell (NASDAQ: STGW)’s Sport Beach was built for brands, platforms and athletes to tap into the cultural zeitgeist of sport and explore the power of fandom. Last year was the first time these groups converged at Cannes Lions International Festival of Creativity to explore the dynamic culture of sports business, and to great success, with […]

Extensive @OUTFRONTMEDIAUS Plans For #BlackHistoryMonth

Monday, February 5th, 2024

Adrian J Cotterill, Editor-in-Chief

OUTFRONT Media (NYSE:OUT) has just announced its extensive plans for #BlackHistoryMonth which features inspiring out of home initiatives, a renewed partnership with Ad Age for the Black Creative Excellence Campaign, and impactful collaborations with communities committed to preserving and promoting Black history. For the second consecutive year, OUTFRONT is partnering with Ad Age for its […]