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Adform and @VIOOH Grow Partnership

Thursday, May 9th, 2024

Adrian J Cotterill, Editor-in-Chief

Adform has announced its growing partnership with VIOOH, one of the leading premium global digital out-of-home marketplaces. This strategic alliance sees Adform’s DSP integrate with VIOOH’s globally placed inventory and strengthen its programmatic omni-channel offering. In addition to the existing EMEA market, Adform clients can now easily scale performance and enjoy unprecedented transparency and efficiency […]

JCDecaux ICON Launced in Melbourne

Thursday, May 9th, 2024

Tristan Cotterill

JCDecaux presents its latest innovation, JCDecaux ICON, a unique wrap-around site. one of the largest Digital Large Format screens in the Southern Hemisphere, which we arte told promises to captivate audiences and offer exceptional brand exposure in the heart of Melbourne’s bustling St Kilda Junction. Steve O’Connor, Chief Executive Officer, JCDecaux Australia and New Zealand, […]

New @MediaResources eQVISION Digital Billboard(s)

Tuesday, May 7th, 2024

Andrew Neale

Media Resources has launched the eQVISION Digital Billboard, which they say demonstrates the company’s ongoing dedication to innovation in billboards. The breakthrough design of the eQVISION product line provides equivalent optical performance to viewers while consuming less than 50% of the electricity compared to the previous generation of VISIONiQ billboards. It also extends the display’s […]

The @DPAAglobal Canada Summit Speakers

Tuesday, May 7th, 2024

Andrew Neale

The DPAA Canada Summit will take place in Toronto on June 12, 2024. Topics at the Summit will include retail and in-store media, programmatic innovation, the growing role of DOOH in today’s omnichannel mix and more. Speakers include:- Susan Irving, CMO North America, Kruger Products Jennifer Vaillancourt, Head of Marketing & Strategy, ALDO Group Sarah […]

Scott Pollard Joins @onemediaUK

Friday, May 3rd, 2024

Andrew Neale

Scott Pollard has joined UK AV and workplace distributor onemedia as account director. Scott brings over 20 years of experience in the pro AV channel to onemedia, with roles including technical director at True Colours, project director at Midwich and, most recently, regional sales manager (UK & Ireland) for Mersive Technologies. We uderstand that he […]

ADStruc Acquired By Vistar Media

Thursday, May 2nd, 2024

Adrian J Cotterill, Editor-in-Chief

Vistar Media has announced the acquisition of traditional OOH planning and buying software, ADstruc, from PJX Media. β€œWe live in a world powered by software, and the OOH media industry is no different,” said Michael Provenzano, CEO & Co-Founder of Vistar Media. β€œVistar has had an amazing journey across our programmatic marketplace and enterprise software […]

ZetaDisplay 2023 Annual Report

Wednesday, May 1st, 2024

Andrew Neale

ZetaDisplay AB (publ) has published its Annual Report for 2023 (in Swedish here) A shorter translated English version Yearbook is also available.

Screenverse Secures USD 10.5 Million Investment

Wednesday, May 1st, 2024

Adrian J Cotterill, Editor-in-Chief

Screenverse has announced a USD 10.5 million investment led by Volition Capital. The announcement says that this funding round marks a pivotal moment for Screenverse as it aims to accelerate DOOH advertising’s programmatic future. Founded in 2020 by industry veterans David Weinfeld and Adam Malone, Screenverse emerged at the height of the pandemic while the […]

#MOOH @OUTFRONTMEDIAUS / StreetMetrics Partnership

Monday, April 29th, 2024

Adrian J Cotterill, Editor-in-Chief

OUTFRONT Media (NYSE:OUT) and StreetMetrics, a leader in Moving OOH (MOOH) measurement, have come together to show that bus advertising can lead to positive outcomes for brands taking advantage of it and together they are taking a new step that aims to leverage dynamic data to plan, to uncover campaign insights, and provide attribution analysis […]

#PTExpoConf @PTExpo, Madrid April 8-10, 2025

Friday, April 26th, 2024

Andrew Neale

Next year’s Passenger Terminal Expo & Conference will take place in Madrid from April 8-10, 2025. More information can be found here.