Gail Chiasson, North American Editor
Montreal-based Newad is making its biggest investment in digital ad space In Canada with plans for a total of 2,000 screens by the end of 2014 – active mainly in Vancouver, Edmonton, Calgary, Toronto, Montreal, and Halifax – and an additional 2,000 more by the end of 2016.
As for all its products, Newad’s positioning is to provide advertisers with solutions that enable them to reach Canada’s Young & Affluent consumer segment.
“This announcement consolidates our position as the leader in digital signage in Canada,” says Michael Reha, Newad founder and CEO. “By 2016, our investment will total $10 million, a sum earmarked for technological development and for the custom manufacturing and installation of screens in thousands of restaurants, bars, schools, sports and fitness centers.”
Conceived and designed to meet the needs of advertisers, the boards feature exclusive characteristics developed by Newad. The boards are built vertically, making them easier to install in narrow spaces and more conducive to the integration of complementary content to the traditional horizontal images captured for television.
Advertisers will also be given access to Newad’s ad-serving system, giving them the freedom to change or modify their ads on the 22-inch vertical screens depending on a given establishment, day, temperature, or promotional offer that could, for example, be valid for a only few hours in specific markets or establishments.
The boards can also feature Bluetooth, Wi-Fi hotspots, or direct connections to social media. Integrated speakers can enhance the viewing experience through the addition of sound.
“We offer advertisers a world of creative possibilities, defined campaigns, in real time, and access to millions of perfectly targeted, attentive, and captive consumers,” says Brian Wyatt, executive vice-president, client relations and business development. “The fact that many of the boards are installed in restrooms, a segmentation of men and women often sought after by advertisers, is 100% effective.”
Newad’s digital screens currently deliver more than 2 million impressions each week.
Follow DailyDOOH