Mermaid New Web Site

Chris Sheldrake

Mid February we wrote ‘Danish Mermaid Acquires Something Swedish‘ and now the new web site is up and running, see

About Mermaid

mermaid technology started its activities in its current form on 1 July 2004.

In 2004 mermaid technology decided to have digital signage as its primary focus. We wanted to be a total supplier with expertise in development, production, design of monitors and software. During 2004 we developed monitors and screens with video-interface in order to be able to meet the demands from retailers for digital signage. At that moment the solution was typically a DVD player connected to the Ventura screen that played the advertising content in the shops. This solution had several downsides: low stability, limited lifetime and therefore expensive and difficult to update. Therefore we developed a new solution, the mermaid ActiveMedia. This solution combined a Ventura screen with a built-in flashcard player, making a DVD player superfluous.

As an important part of the total supplier strategy, mermaid technology took over 50% of the shares of Victor Soft A/S in November 2005. Victor Soft develops software and is specialised in digital signage solutions. They also have their own film company. In January 2007 mermaid technology took over 100% of the shares of Victor Soft A/S.

In January 2008 mermaid technology acquired Acrossmedia, a significant player in the digital signage market, thereby fulfilling its strategy to become a full-line supplier with a wide range of clients.

In line with its overall strategy, mermaid technology acquired the Swedish digital signage company Media Solutions in January 2009, thereby substantiating its position as leader in the Scandinavian market for digital signage.

Also in January 2009 the company name mermaid technology was shortened to Mermaid.

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