Danish Mermaid Acquires Something Swedish

Adrian J Cotterill, Editor-in-Chief

Danish digital signage company Mermaid is entering Sweden with the acquisition of the Swedish digital signage company Media Solutions AB

Managing Director at Mermaid, Henrik Johnsen told us “Media Solutions is a pioneering company within digital signage in Sweden, and the acquisition is in line with our overall strategy for Scandinavia. The company’s profile corresponds with the image we wish to convey and the company has several attractive clients with great international potential in its portfolio”

Media Solutions currently manages more than 800 screens and has agreements with Burger King, Peak Performance and Skandia Maklarna (a real estate business.

About Mermaid

Managing more than 8,500 screens in more than 30 countries, Mermaid is the largest supplier of dynamic digital signs / instore TV in Scandinavia. Core competencies include flat screens in Scandinavian design, dedicated software and targeted content creation. Customers include: STARK, TDC, DSB, Telia, Superbest, 7-Eleven, BoConcept, Fætter BR, Toys”R”s, Kvickly, Silvan, Daimler, Profil Optik, Citroën, and many others. Offices are located in Copenhagen, Aarhus, Oslo, Stockholm and Västerås.

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