SONOS Dominates Cieslok Media Boards At Dundas Square
Gail Chiasson, North American Editor
The home audio brand Sonos has been making its Canadian debut with a splashy and colourful campaign at Toronto’s Yonge and Dundas Square, taking over 16,527 sq. ft. of advertising space atop the 10 Dundas building.
The campaign has been seeking to raise awareness to the brand in Canada and was executed by media agency Vizeum Canada. This domination is the third of its kind this year at the popular Cieslok location, and was accompanied by a massive TV push in conjunction with the unique out-of-home execution.
Jörg Cieslok, president & CEO, Cieslok Media, says, “Its amazing to see these creative executions gaining more popularity. The impact that this location and size of media has on brand image and recall is immense and we are proud to help announce Sonos to the Canadian marketplace.”
Cieslok Media is a leading large-scale out-of-home media supplier in Canada with offices in Toronto, Montreal and Vancouver. Boasting some of the most viewed and sizeable inventory in the business, including the most signage available at Yonge and Dundas Square, Cieslok Media’s roster has both history and innovation, with ownership of legacy boards (in market for over two decades) through to the latest and greatest in high-tech digital. Mobile advertising elements such as geo-targeted, in-app banner ads as well as unique digital capabilities like live streaming video, RSS feeds from Twitter, Facebook, news and sports updates, and the ability to display multiple creative elements play a major role in the Cieslok network.
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