Australia Wins!

Adrian J Cotterill, Editor-in-Chief

If you are an Englishman and you follow cricket then you would be used to that!!

We haven’t seen much ‘noise’ around the so-called international 2008 Fourth Screen Awards that were recently announced in Las Vegas in conjunction with the Out-of-Home Digital Media Content Strategies event.

Prime Digital Media (PDM) the people behind the Telstra Next G® network won a silver award for Best Brand Advertising.

PDM Creative and Planning Director Julie Frikken told us “To create outstanding digital signage media you need a mix of art and science to engage consumers and the Telstra work was a great example of that.”

Telstra Senior Manager of Emerging Media Dan Irwin added: “We need to engage and connect with our customers in a dynamic and creative manner, and this work by PDM is great example of how to do that.”

The content piece was designed for Telstra to work for a larger-than-life in-store 8m x 4m digital ‘brand wall’, plasma screens

PDM use 3M’s Digital Signage solution as ‘trafficking’ software and their own software, called Acuity for media management, content, sales etc.

About PDM

Prime Digital Media (PDM) is Australia’s leading provider of out-of-home digital media. PDM provides retailers and marketers with innovative new ways to engage with the new consumer by developing, implementing and managing out-of-home digital networks using plasma and LCDscreens. PDM’s networks deliver dynamic, valuable, clearly defined messages and deliver best-in-market content. PDM’s retail networks in Australia showcase channels for Retravision, Boost Juice, Amcal, Guardian and Blooms. PDM also has strategic technology partnerships with Telstra and 3M

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