DailyDOOH

Gail Chiasson, North American Editor

Barry Frey, president and CEO of Digital Place-based Advertising Association, predicts at the #VideoEverywhere Summit that by 2017 all Out-of-Home ad revenue will be 50% digital OOH and that 10% of buying of DOOH will be programmatic.

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This entry was posted on Tuesday, November 3rd, 2015 at 14:42 @654 and is filed under Scuttlebut. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.