Primeview USA Adds DB Associates To Sales Team

Gail Chiasson, North American Editor

Primeview USA, New York-based advanced display solutions company, has added a new manufacturer’s representative firm, DB Associates to their sales force team.

Primeview offers a one-stop shop for display solutions, including digital signage, video conferencing systems, high-brightness displays, touchscreens, kiosks, weatherproof monitors and specialty.

DB Associates is led by Doug Bergfeld, a technology salesperson with more than 30 years of experience in sales and marketing. In 1985, Bergfeld founded DB Associates, a Midwest-based company that works with dealers, integrators and consultants to provide solutions for the education, corporate, government, transportation, medical, broadcast, house of worship and industrial verticals. DB Associates also assists principals by providing sales and marketing support such as dealer training, technical training, and end-user demonstrations.

Some of DB’s recent projects are Georgetown University, Mercedes Benz Showrooms, WCVB Boston TV Studios, Century Link Center Scoreboard Video, Northwest Missouri State Scoreboard Video, PPL Center Scoreboard Video and WGCL Atlanta TV Studios.

DB Associates will represent Primeview USA in the Midwest in the states of Missouri, Kansas, Nebraska, Iowa and Southern Illinois.

“We are confident that the staff at DB Associates will help Primeview achieve our goal of introducing new strategic partners and their customers to the possibilities of enhancing their customer’s visual experience with ultra-reliable solutions,” says Chanan Averbuch, senior vice-president of The Americas at Primeview USA.

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