Mary is the latest guru to follow the ‘pop-up store’ trend discussed here some time ago. In London of course we already have Tyler Brulee’s small Monocle outlet in Marleybone and now this is joined by Mary’s ‘experiment’ – a one month opening of Mary’s Living and Giving Shop in Westfield London.
Like all ‘pop-up stores’ if it is successful it probably gets to stay open a little longer or maybe permanent. We wonder if she is doing any digital signage or audio in the store and if not, why not?
The store coincides strangely enough with Portas’s new BBC series on charity shops – something she describes as “a little bit smelly … and a little bit irrelevant” – something she is hoping to change in her own shop we would hope!!