Carat global president William Swayne will deliver the keynote address at this year’s FEPE International Congress in Stockholm on the Congress theme ‘A Time of Revolution — Earning the Right to Win’.
In his keynote William Swayne, who has extensive experience of major global advertisers including Adidas and Procter & Gamble, will describe the challenges that he sees Out of Home facing over the next few years and the tactics and strategies required to maintain and increase growth in an increasingly complex and competitive global market.
He said “These are exciting times for Out of Home in a rapidly changing and exciting market and I’m delighted to be given the opportunity to explore them at Congress.”
FEPE International President Matthew Dearden told us “We’re excited to have William Swayne as our Keynote speaker. He will provide a great start and context for our Congress and help to place the challenges facing Out of Home in a truly global media marketplace.”
Further speakers and panelists for Stockholm will be announced in the coming weeks.
The FEPE 58th Congress will be held in Stockholm, June 7-9, 2017.