Vistar Media has announced the launch of a 3rd-party measurement suite, featuring offerings from the industry’s premiere foot traffic measurement specialists.
The partnerships, which will provide foot traffic studies on the impact of digital out-of-home (DOOH) campaigns, include NinthDecimal, MFour, Factual, Cuebiq and PlaceIQ.
Thanks to direct relationships with more than 50 media owner networks, Vistar has unique data on DOOH campaign exposure and thanks to the combination of unique exposure data and these measurement partnerships, marketers can apply foot traffic measurement offerings to out-of-home campaigns at scale. Many brands today are already leveraging offerings from these partners in digital channels; now, DOOH can join in the omnichannel mix, giving marketers consistent methodologies across media.
Jeff Tan, Managing Director of Product & Innovation, Dentsu Aegis Network said “Addressable, measurable, people-based marketing is a key focus for Dentsu Aegis Network, and we’re seeking out partnerships with companies that share our same vision,” said I’m really pleased to see Vistar’s developments in this space; OOH can take a closer step towards the accountability demands that our clients are expecting from all media.”
Laura Kasakoff, Senior Partnerships Manager at Vistar Media told us “Our aim is to provide clients with best-in-class offerings that put digital out-of-home on par with all media channels in terms of intelligent targeting and actionable measurement. By combining our DOOH exposure data with preferred foot traffic measurement partner offerings, clients get powerful measurement results that are comprehensive, consistent and align with their existing omnichannel strategies.”
Vistar Media is a geospatial technology company bridging the space between advertising ecosystems and consumer movement patterns. Founded in 2012, Vistar created the first and only universal marketplace for out-of-home media, building a programmatic platform that has been widely adopted by buyers and sellers. Vistar provides marketers with unprecedented access to consumers at the right place and right time, through a data agnostic system for analyzing consumer movement patterns and activating cross-screen mobile and out-of-home media.