The OAAA has announced that a panel on direct-to-consumer (DTC) marketing and advertising has been added to the mainstage programing at the 2019 OAAA\Geopath OOH Media Conference + Expo, being held May 20-22 at the Aria Resort in Las Vegas.
Terri Rockovich, CEO, Jinx (Moderator)
Will Flaherty, VP of Growth, Ro
Laura Hyman, Director of Growth Marketing, Luminary Media
Sharon Sperber, Marketing Director, Ease
According to a new study from the Interactive Advertising Bureau (IAB), the future of retail growth comes from direct consumer relationships. Online channels drove more than 90 percent of growth in consumer-packaged goods in the last year.
OAAA’s Chief Marketing Officer Stephen Freitas told us “Some brick-and-mortar stores are closing, and innovation-led growth is shifting to smaller direct-to-consumer and boutique brands. Many new online brands and services are finding great success with OOH as a means to break out of the internet silo and attract new customers.”
The Direct-to-Consumer Opportunity panel will discuss the challenges of marketing DTC businesses and advantages of using OOH to building brand awareness.