Americans will know that The Procter & Gamble Company is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble.
In Europe we know their brands but tend not to see that much about P&G itself but wow! how I was impressed why this corporate at #CES2020.
From their impressive Press Conference on one of the Media Days to their booth on the actual show floor, they demonstrated to me how a large corporate could innovate and poke fun at itself.
There are lots of lessons for other corporates wanting to innovate which can be learnt from these folks.