Back in March, DPAA, in collaboration with independent ad agency Madwell launched the ‘We are the Countervirus’ PSA initiative which ran on digital out-of-home screens in the US, Canada, UK, EMEA, Japan and a few other countries.
Madwell CCO Chris Sojka and DPAA President and CEO Barry Frey struck up a friendship when they met on a flight. This led to the conversation where their shared feelings of responsibility to leverage the power of marketing, in order to tackle the #COVID19 pandemic head on, brought about the campaign which provided clear, actionable steps towards #flatteningthecurve.
Here in the latest ‘DPAA Short Connects‘ series of short video news interviews, Barry talks to Madwell’s CCO Chris Sojka.
Each interview runs approximately 10 minutes. Videos initially are being released exclusively to DPAA members twice weekly at noon ET, timed for lunch for East coasters, morning for those on the West coast and at the end of day for Europe. Later, the videos will be made more widely available throughout the advertising and media community on social media.
Industry leaders featured on ‘DPAA Short Connects’ include:
Colin Kinsella, CEO NA, Havas Media (click here).
Barry Cupples, CEO, Talon Outdoor (click here)
Ali MacCallum, CEO, Kinetic UK (click here)
Michael Bassik, CEO, Assembly/MDC Partners (click here)
Chris Sojka, CCO, Madwell (click here)
Kathleen Hall, Corporate VP, Brand, Advertising & Research, Microsoft
Angela Steele, CEO, Carat USA
Benjamin Jankowski, SVP, Media, Mastercard
Anush Prabhu, Managing Partner, Chief Strategy Officer, Mediacom US
Maria Cecilia Correa, Director, Advertising, IBM
Kevin Johnson, CEO, Mediacom Canada
Monique Nelson, CEO, Uniworld Advertising
David Roth, CEO, WPP The Store
Debbie Drutz, President, Novus Media
Rishad Tobaccowala, Author ‘Restoring the Soul of Business: Staying Human in the Age of Data’ and Senior Advisor, Publicis Groupe
DPAA has been at the forefront of addressing issues related to the COVID-19 pandemic. The organization, in collaboration with independent ad agency Madwell, recently launched a ‘We Are the Countervirus‘ PSA campaign on out-of-home screens in the U.S., Canada, U.K., EMEA, Asia and additional parts of the globe. The campaign harnesses the power of digital OOH on a global scale plus WHO and CDC messaging in an impactful fashion to share information on slowing the spread of COVID-19 by providing actionable, clear steps to #flatteningthecurve.