Captivate’s Chief Marketing Officer Scott Marden told us “With over 20 million people out of work, we had to utilize our network to help those impacted by the pandemic. By featuring these profiles on-air, candidates have the ability to standout in a unique way and get in front of ideal employers. We hope this effort can bridge the gap between businesses and job seekers to get as many people as possible back to work.”
Job seekers have the opportunity to feature their professional profile across Captivate’s network of office displays reaching thousands of employers in key markets.
The online platform allows candidates to populate their profile with key information such as preferred job title, years of experience, contact information and an elevator pitch for potential hiring managers. The data is then transferred into an on-air ready creative that runs for two weeks in the market where applicants seek employment.
Additionally, Candidate Corner functions as a hiring source for employers. Those who visit the site can view all participants by market and contact them via email and/or LinkedIn profile.
Known for its vast network of nearly 12,000 elevator displays located in 1,600 premier office buildings across North America, Captivate connects advertisers with 13 million unique monthly viewers through creative, research-driven and Nielsen-measured advertising and marketing programs. By engaging its viewers with timely news and actionable information that helps balance the personal and professional demands of the workday, Captivate provides advertisers with a highly desirable and difficult-to-reach audience of affluent and influential business professionals. Founded in 1997, Captivate is owned by Generation Partners.