Southpaw Live Swallow Up @D3LED In ‘Merger’

Adrian J Cotterill, Editor-in-Chief

D3 LED have been for sale for sometime. It has however just been announced that they have been merged into Southpaw Live.

Southpaw Live has roots going back 30 years in Texas and has evolved over time into an industry leading LED company in the sports and entertainment space. Over the last 30 years, Southpaw’s team has designed and installed some of the most prominent LED solutions in professional, collegiate, minor league, and high school sports as well as entertainment spectaculars across the country.

For over 14 years, D3 has organically developed an extensive line of American assembled LED products in its manufacturing facility in California. D3 offerings range from fine-pitch indoor products, weather-resistant outdoor products, proprietary control room systems, proactive monitoring and reporting tools to detect and prevent outages, and other patented solutions. D3 has created an impressive portfolio of LED landmarks around the globe with Fortune 500 companies and services premier, world-renowned brands in over a dozen countries.

Southpaw President and CEO Kevin Kelley will serve as the CEO and President of the combined organisation and (former) D3 LED George Pappas will serve as COO.

Kevin Kelley was quoted as saying “Experience has shown me that the truly successful partnerships start with corporate cultures that fit. As it relates to Southpaw and D3, we have that special and powerful synergy. We intend to strategically offer our customers a simplified solution to their needs by offering products and services that combine to provide the unique fit our clients deserve. Our business model is set up for long term sustainability and will allow us to provide superior capabilities throughout the life of each project with which we have been entrusted.”

The press release stated that Southpaw and D3 will offer a full spectrum of industry leading LED products and services through engineering, manufacturing, installation, service, event support, content management and financing options in order to become the First Choice in LED.

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