Capital Networks Targets Campus Markets

Gail Chiasson, North American Editor

Markham, Ont.-based Capital Networks Ltd., a major provider of broadcasting and dynamic digital signage software, has launched a new market initiative into the Canadian educational sector.

CNL’s Audience.Campus offering has been designed specifically for educational installations, enabling high schools, colleges and universities to improve communication with students across multi-site campuses, as well as within individual faculties or departments. The Audience.Campus solution can run up to 100 channels simultaneously through a single deployment which ensures that individual departments can control the content on their digital screens and deliver local information such as room schedules, or class notifications – all of which can be uploaded easily by staff or students.

“While the university may want to control the general and emergency notices on screens, many university departments want to control their own information,” says Blake Reeves, CNL’s manager of business development. “They also often each control their own budgets so the system has to be flexible as well as powerful.

“Our system works on a contentious scheduling module, so all content is ready to go at a certain time. Emergency messages are ready to run and preempt as necessary whether in one building or right across a campus.”

CNL already has a range of high profile clients in the education sector, including the University of Waterloo, Northern Alberta Institute of Technology, Case Western Reserve University, UCLA and University of Regina.

“We know CNL has a good product for the the campus market so decided to specialize on the educational vertical sector as one of our key targets,” says Reeves.

Among others, CNL also works with the BBC, the US Marines, the Royal Canadian Mounted Police,Pan Pacific Hotels in Singapore, Cablevision and OBN.

Reeves says, “The digital signage market now stands at over US$800 million according Digital Signage Resource, and is the broadcasting method of choice for a range of industries. It’s not surprising that it’s also becoming popular in large educational institutions, like colleges and universities, because it is designed to cope with the complex layout of the buildings and the wide-reaching audience. “

CNL, founded in 1991 and a privately held company headed by Bill Trainor, president, provides its broadcasting and dynamic digital signage software to 35 countries worldwide through authorized re-sellers. educational, broadcast, cable, retail, digital signage, hospitality, military and medical applications.

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