SA Screen Media Digital Advans, the folks behind DigiAdvans have some of the most comprehensive micro-sites detailing past campaigns that we have seen – so many in fact that we gave up a third of the way trying to plough through them all!
We like these vans and there’s a couple of of things worth mentioning…
- First company to go touch screen with mobile media
- First company to incorporate audience measurement into the mobile fleet reading dwell times, OTS and gender recognition. They are we believe looking at advancing this to read age groups.
- First company to take the mobile transportation fleet in the Bio Fuel direction. All of the SA digiadvans are now Bio fuel.
They have also been short listed for a couple of UK awards for 2009. Some of the awards are for the award winning Microsoft ‘Im a PC@ campaign and we will be covering that in more detail later on.