Muzak Tries To Re-Invent The iPod

Russ Curry, Ministry of New Media

Muzak Holdings LLC is introducing a new hand-held device designed to facilitate in-store music programming. It’s called the Encompass MV and  weighs just over 300 grams. It fits into the palm of the hand yet stores up to 500 hours of programming and can be controlled from a distance over the internet.

The device is being bundled as part of its Muzak Styles option, which provides for more targeted programming. Bob Finigan, Vice-President of Product and Marketing said that “A one-size-fits-all approach simply can’t work for everyone”

In February this year, Muzak Holdings LLC, the company that probably made ‘elevator music’ famous, filed for Chapter 11 bankruptcy protection from creditors as its debt matured and restructuring alternatives fell through due to the economic crisis.

Based in Fort Mill, South Carolina, the company listed debt of USD 465.3 million and assets of USD 324.2 million.

One Response to “Muzak Tries To Re-Invent The iPod”

  1. Diego Says:

    A long time ago (circa 2004) an NYC company called Activaire was trying to find its niche in the in-store audio world by shipping Ipods loaded with low-cost licensing independent artist music on them.

    The Ipods had to be swapped every 3? months and this service was also aimed at distinguished consumers wanting a custom audio program solution.

    Not sure if that ever took off…or if they got their Ipods back.

    Although it seems a little late in the game at least this hand held music player can be updated remotely. The alternative so far would be a full blown mini PC based solution so I guess hardware prices came down enough to make this viable.

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